September 21, 2011
LONDON FASHION WEEK LOWDOWN

Premier Model Management

Like every year we must apologize for the neglect. And yes, like every year we so obviously have a good excuse. Fashion Week has come and gone and as per usual we lost some (sleep that is) and gained some (under eye bags). But most importantly everyone from the always so charming models, designers , casting directors, chauffeurs and Premier team has gone to great lengths (we’d like to think of it almost as a symphony orchestra) to ensure a smooth operation of London Fashion Week.

As you may have read, there are a few stones in the way of an even better run of London Fashion Week, but don’t worry the issue is in best hands and as we speak is being dealt with by our boss and founder, Carole White, who has pointed out the exact problem in articles in THE INDEPENDENT and THE EVENING STANDARD - we’ll of course keep you posted on the developments of this burning story! Speaking of Aunty Carole featuring in magazines, New York Magazine are currently running an interview with our queen bee, which we simply ‘ADORE’ (in true American type of lingo)!  They must love all things Premier at NY Mag as they’re also showing an exclusive Model Diary of Premier’s Sebastian Sauve!

In terms of girls, we’ve had some amazing faces in the shows this season, Bambi, Julia, Melodie, Tao, Chantal, Emily, Wang, Beegee and many more were all strutting their stuff on the catwalks of some of London’s hottest designers. Model sensation? If at this point you haven’t heard of the lovely Lara Mullen, you’re way out of fashion date. Lara is Premier’s number one shooting star, having started modelling literally a minute ago, when Premier introduced her to NY earlier this month, boy did the fashion world get talking… and they haven’t stopped since. Her features… I quite frankly am lost for words. She’s one of the most exciting faces that have emerged from British soil in ages and we are ecstatic to have found this diamond who walked for Alexander Wang, Acne, Vera Wang, Theory, Topshop, Richard Nicholl, Jonathan Saunders, Daks and Edun!!! Truly sensational! And here comes yet another big announcement, Premier have just signed Kelly Mittendorf!!! Yes, we’re rather excited about this major new addition of fabulousness (PRADA campaign etc)!

Our favourite show? There were many, but if we had to pick one, it’d have to be Giles - the catwalk, the girls, the hair, the make-up and most importantly THE CLOTHES were UNREAL (insert a Premier Loves moment here). Team Premier can also report we have not gained so much on the waist (we usually pile on the pounds due to models arriving with bags of chocolates and sweets from abroad and quick take-away pizzas), we have kept away the excess baggage with a little help from the Hummus Bros who have kindly provided us with their delightful hummus, guacamole, chicken et more creations - super healthy - and super good - models and staff could not get enough!!

xxx

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